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Myosin Marketing Welcomes Meghan McCanney as Director of Content and Communications

Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, is pleased to announce the appointment of Meghan McCanney as Director of Content and Communications. With over 15 years of experience in brand storytelling and strategic communication, McCanney brings a wealth of expertise to drive organizational and client initiatives at Myosin.

Cookie-Free and Data-Rich: The Future of Audience Insights

The digital marketing landscape is experiencing a seismic shift. For years, third-party cookies have been the cornerstone of online advertising, allowing marketers to track user behavior across the web and deliver personalized experiences. However, the future of cookies has been uncertain since Google’s 2020 announcement to phase them out, followed by multiple deadline extensions and, most recently, a surprising reversal of plans.

Growth Marketing Innovator Myosin Launches Marketing Reimagined, A Revolutionary Platform Turning Ad Dollars Into a Driver of Social Good

Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving. After a successful eight-month pilot, this values-aligned advertising model is proving brands can authentically connect with customers and drive positive impact, with early adopters experiencing a surge in brand engagement and advocacy by aligning their marketing with their audiences’ beliefs and ethos.

Myosin in the News | Campaign US: How Harnessing Emotional Resonance in Marketing can Enhance Performance

Genuine engagement is about much more than who people are on the surface. It demands a more thorough understanding of individual motivations by combining real-time insights with detailed analysis. A move toward marketing that genuinely resonates can create a new standard for authenticity and effectiveness in our industry.