Myosin in the News | MediaPost: Combining Good Karma With Good Business: Myosin’s Marketing Reimagined

Austin, TX-based marketing agency Myosin has unveiled a new platform designed to showcase brands’ philanthropic activities while simultaneously engaging consumers by allowing them to direct brand donations from a pool 250 cause-related non-profit organizations.

According to the agency, the new platform—dubbed Marketing Reimagined— matches brands with audiences that share its values. Consumers then receive mobile messages inviting them to direct a philanthropic donation from the brand to the nonprofit of their choice.

Alternatively, consumers can interact with the brand’s content to gain donation dollars, which they can then distribute to their preferred cause.

The text messages do not have to include the brand’s name, but the donation page shows the brand as the sponsor, ensuring consumers know who is behind the donation.

Consumers who opt-in by facilitating a donation become leads that brands can develop through special offers, content, and messaging.

According to Myosin, an eight-month pilot test found brands receiving 500%-plus lifts in click-through rates, 250% conversion rate increases, and reduced customer acquisition costs.

“For too long, advertising has been centered around brands promoting themselves in a purely transactional way,” said Sean Clayton, Founding Partner and CEO of Myosin. “With Marketing Reimagined, we’re evolving that paradigm, turning ad dollars into instruments of good that allow brands to make real community impact while fostering deeper customer relationships and driving intentional results.” 

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Myosin Marketing Honored in Inc.’s 2024 Power Partners Awards for Empowering Businesses through Conscious Campaigning

Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, is proud to announce its recognition in the 2024 Inc. Power Partner Awards. This honor is a direct result of the exceptional feedback from Myosin’s clients, celebrating the company’s ability to drive brand growth and do so with heart and purpose.

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Myosin Marketing Welcomes Meghan McCanney as Director of Content and Communications

Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, is pleased to announce the appointment of Meghan McCanney as Director of Content and Communications. With over 15 years of experience in brand storytelling and strategic communication, McCanney brings a wealth of expertise to drive organizational and client initiatives at Myosin.

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