Meghan McCanney

Modern marketing has a complicated relationship with memory. We are trained to chase what’s new: new platforms, new features, new formats, new technologies. Novelty is rewarded. Familiarity is often dismissed as stale. And nostalgia, in particular, is frequently written off as sentimental—an emotional indulgence better suited for holiday campaigns than serious strategy. But neuroscience tells […]

In a world built on metrics, dashboards, and predictive algorithms, we tend to overvalue what can be measured — and undervalue what can be felt. Yet every brand leader knows, whether consciously or not, that business is still built on something profoundly human: How people experience you. Gratitude is often treated as a soft virtue,