Discover the latest from the world of Myosin.
Explore articles, awards, and in-depth insights about our work and current happenings.
The Nostalgia Effect: Why Memory Is One of Marketing’s Sharpest Tools
Modern marketing has a complicated relationship with memory. We are trained to chase what’s new: new platforms, new features, new formats, new technologies. Novelty is rewarded. Familiarity is often dismissed as stale.
The Gratitude Flywheel: Why Appreciation Is a Business Strategy, Not a Sentiment
In a world built on metrics, dashboards, and predictive algorithms, we tend to overvalue what can be measured — and undervalue what can be felt. Yet every brand leader knows, whether consciously
Resonance Is the New ROI: Why Coherence Outperforms Clicks in the Age of the Trillion-Signal Machine
Marketing is experiencing its first true paradigm break since the dawn of the internet. The old playbook — built on attention capture, funnel gymnastics, SEO tricks, and performance hacks — is collapsing
Mental Health, Media, and Metrics: The Hidden Cost of Attention
Every October, World Mental Health Day asks us to pause and check in. But for those of us in marketing, “pause” has become a luxury few can afford. In fact, advertising consistently
When Awareness Becomes Noise: How Brands Pervert the Purpose of Awareness Months
October is overflowing with meaning: Breast Cancer Awareness. Mental Health Awareness. Domestic Violence Awareness. Indigenous Peoples’ Day. ADHD Awareness. Pregnancy and Infant Loss. The calendar fills fast, and so do the feeds.
The Human Operating System: Why Emotional Intelligence Beats Efficiency Every Time
Picture this: You’ve just dropped $50,000 on a video campaign. The production value is flawless, the story is compelling, and the views are pouring in. But your audience isn’t converting. Something feels fundamentally wrong—your brand feels disconnected, unfamiliar, like it’s speaking in someone else’s voice.
The Hidden Revenue Killer:When Your Videos Become Brand Saboteurs (And How To Fix It)
Picture this: You’ve just dropped $50,000 on a video campaign. The production value is flawless, the story is compelling, and the views are pouring in. But your audience isn’t converting. Something feels fundamentally wrong—your brand feels disconnected, unfamiliar, like it’s speaking in someone else’s voice.
From Generic to Magnetic:The Internal Foundation Missing From Your Brand
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
What Four Days in Total Darkness Taught Me About Leadership
I arrived at the retreat center, a humble space tucked along the volcanic shores of Lake Atitlán, Guatemala, on the edge of exhaustion. I had been running. Running from noise, running toward something I couldn’t quite name. Life had been loud, even in its silence. Emails. Strategies. Meetings. Decisions. The endless hum of what’s next.
Purpose-Driven Marketing: Ways It Gives Back to Your Brand and Customers Simultaneously
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The Evolution of Marketing Buzzwords: Finding Balance Between Language and Action
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The EmScore: Turning Marketing Data into Pure Connection
Imagine a world where marketing isn’t about bombarding people with ads, but about creating genuine, heart-stopping connections. Welcome to the EmScore revolution – a radical approach that’s turning traditional marketing on its head and giving brands a secret weapon more powerful than any algorithm.
Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.
Media Buying Briefing: Looks like brand safety’s back on the menu
Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris — an election that was certified only a week ago without
The Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into Revenue
While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday
How to Create Hyperlocal Marketing Content
In an era where everything feels just a click away, the constant barrage of digital interactions has left many longing for something tangible — something that feels personal, rooted and close to
Working Well: the Simple Act of Taking Deep Breaths Can Reduce Stress and Anxiety
NEW YORK (AP) — A simple, uncommon ritual starts each staff meeting at Myosin Marketing. When everyone is gathered on Zoom, and before they get to the meat of the agenda, CEO Sean
How deep breathing can boost staff productivity
When the world around us can feel like it’s spinning out of control, well being experts are united when they say we all just need to take a few deep breaths, exhale,
CMO Sophia Powe Won’t Choose Between Doing Well and Doing Good
This episode profiles Sophia Powe, partner and chief marketing communications officer for Myosin Marketing. We explore the novel concept of leading with humanity and empathy in the quest for growth and performance.
The secret to the most productive meetings may be these simple exercises you do beforehand
Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different directions? In today’s busy work environments, unproductive meetings are as common as hearing “Can you see
How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement
In today’s digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and
Here’s how the SLICE framework can help you perfect the art of creative feedback
Imagine you’re crafting the perfect pizza—each ingredient carefully chosen, each flavor meticulously balanced. Suddenly, a crowd bursts in, each person with their own feedbck: “More cheese!” “Less sauce!” “Pineapple? Definitely not!” As
Myosin Marketing Welcomes Meghan McCanney as Director of Content and Communications
Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, is pleased to announce the appointment of Meghan McCanney as Director of Content and Communications.
Growth Marketing Innovator Myosin Launches Marketing Reimagined, A Revolutionary Platform Turning Ad Dollars Into a Driver of Social Good
AUSTIN, Texas, Sept. 4, 2024 /PRNewswire/ — Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new
Agency news you need to know this week
New brand philanthropy platform unveiled Myosin Marketing, a full-service agency, has introduced a new platform that channels a portion of brands’ media budgets into consumer-directed philanthropic giving.
Movers & Shakers: Goodby Silverstein & Partners, NASCAR, Chipotle and more
Myosin Marketing, a BIPOC-owned growth marketing agency, is introducing a platform that channels a portion of brands’ media budgets into consumer-directed charity contributions. The platform connects brands with roughly 250 nonprofits and
Myosin Launches Marketing Reimagined Platform That Turns Ad Dollars Into a Driver of Social Good
Myosin Marketing, a full-service growth marketing accelerator, has launched Marketing Reimagined, a new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving.
Myosin Launches Marketing Reimagined, a Platform Turning Ad Dollars Into a Driver of Social Good
Austin, TX, July 30, 2024 – Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new
Growth Marketing Innovator Myosin Launches Marketing Reimagined, A Revolutionary Platform Turning Ad Dollars Into a Driver of Social Good
Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving. After a successful eight-month pilot, this values-aligned advertising model is proving brands can authentically connect with customers and drive positive impact, with early adopters experiencing a surge in brand engagement and advocacy by aligning their marketing with their audiences’ beliefs and ethos.
Combining Good Karma With Good Business: Myosin’s Marketing Reimagined
Austin, TX-based marketing agency Myosin has unveiled a new platform designed to showcase brands’ philanthropic activities while simultaneously engaging consumers by allowing them to direct brand donations from a pool 250 cause-related non-profit
Marketing Agency Myosin Lets Consumers Give Your Media Budget To Charity
Myosin Marketing is hoping your desire to do some good in the world will supersede your annoyance at getting a random text. On Tuesday, Myosin, a self-described accelerator helping brands scale their
Myosin in the News | Campaign US: How Harnessing Emotional Resonance in Marketing can Enhance Performance
Genuine engagement is about much more than who people are on the surface. It demands a more thorough understanding of individual motivations by combining real-time insights with detailed analysis. A move toward marketing that genuinely resonates can create a new standard for authenticity and effectiveness in our industry.
Myosin Marketing Honored in Inc.’s 2024 Power Partners Awards for Empowering Businesses through Conscious Campaigning
Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, is proud to announce its recognition in the 2024 Inc. Power Partner Awards. This honor is a direct result of the exceptional feedback from Myosin’s clients, celebrating the company’s ability to drive brand growth and do so with heart and purpose.
