Austin, TX-based marketing agency Myosin has unveiled a new platform designed to showcase brands’ philanthropic activities while simultaneously engaging consumers by allowing them to direct brand donations from a pool 250 cause-related non-profit organizations.
Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving. After a successful eight-month pilot, this values-aligned advertising model is proving brands can authentically connect with customers and drive positive impact, with early adopters experiencing a surge in brand engagement and advocacy by aligning their marketing with their audiences’ beliefs and ethos.
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