Every October, World Mental Health Day asks us to pause and check in. But for those of us in marketing, “pause” has become a luxury few can afford. In fact, advertising consistently ranks among the top five industries for burnout. According to LinkedIn’s Workplace Learning Report, more than half of marketing professionals report feeling “overwhelmed” […]
Mental Health, Media, and Metrics: The Hidden Cost of Attention Read More »
October is overflowing with meaning: Breast Cancer Awareness. Mental Health Awareness. Domestic Violence Awareness. Indigenous Peoples’ Day. ADHD Awareness. Pregnancy and Infant Loss. The calendar fills fast, and so do the feeds. For brands, overlapping observances offer no shortage of ways to “show up.” But in the race to be responsibly present, it’s no wonder
When Awareness Becomes Noise: How Brands Pervert the Purpose of Awareness Months Read More »
Picture this: You’ve just dropped $50,000 on a video campaign. The production value is flawless, the story is compelling, and the views are pouring in. But your audience isn’t converting. Something feels fundamentally wrong—your brand feels disconnected, unfamiliar, like it’s speaking in someone else’s voice.
The Human Operating System: Why Emotional Intelligence Beats Efficiency Every Time Read More »
Picture this: You’ve just dropped $50,000 on a video campaign. The production value is flawless, the story is compelling, and the views are pouring in. But your audience isn’t converting. Something feels fundamentally wrong—your brand feels disconnected, unfamiliar, like it’s speaking in someone else’s voice.
The Hidden Revenue Killer:When Your Videos Become Brand Saboteurs (And How To Fix It) Read More »
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
From Generic to Magnetic:The Internal Foundation Missing From Your Brand Read More »
I arrived at the retreat center, a humble space tucked along the volcanic shores of Lake Atitlán, Guatemala, on the edge of exhaustion. I had been running. Running from noise, running toward something I couldn’t quite name. Life had been loud, even in its silence. Emails. Strategies. Meetings. Decisions. The endless hum of what’s next.
What Four Days in Total Darkness Taught Me About Leadership Read More »
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
Purpose-Driven Marketing: Ways It Gives Back to Your Brand and Customers Simultaneously Read More »
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The Evolution of Marketing Buzzwords: Finding Balance Between Language and Action Read More »
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.
Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok Read More »
Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris — an election that was certified only a week ago without attempts to overthrow the government, thankfully — there was little doubt the country’s mindset would shift somewhat rightward.
Media Buying Briefing: Looks like brand safety’s back on the menu Read More »
