Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The Evolution of Marketing Buzzwords: Finding Balance Between Language and Action Read More »
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.
Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok Read More »
Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris — an election that was certified only a week ago without attempts to overthrow the government, thankfully — there was little doubt the country’s mindset would shift somewhat rightward.
Media Buying Briefing: Looks like brand safety’s back on the menu Read More »
While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday deals, this overlooked period isn’t just a marketing lull—it’s your launchpad into Q1. While competitors wind down their holiday campaigns, these engaged consumers arrive
The Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into Revenue Read More »
Imagine a world where marketing isn’t about bombarding people with ads, but about creating genuine, heart-stopping connections. Welcome to the EmScore revolution – a radical approach that’s turning traditional marketing on its head and giving brands a secret weapon more powerful than any algorithm.
The EmScore: Turning Marketing Data into Pure Connection Read More »
In an era where everything feels just a click away, the constant barrage of digital interactions has left many longing for something tangible — something that feels personal, rooted and close to home. Today’s consumers crave experiences that reflect their communities, values, and local identities. Hyperlocal content, meaning highly localized marketing and storytelling tailored to
How to Create Hyperlocal Marketing Content Read More »
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The Purpose Plot Twist: Why Your Brand’s Secret Weapon Isn’t What You Think Read More »
NEW YORK (AP) — A simple, uncommon ritual starts each staff meeting at Myosin Marketing. When everyone is gathered on Zoom, and before they get to the meat of the agenda, CEO Sean Clayton leads his team through a deep-breathing exercise.
Working Well: the Simple Act of Taking Deep Breaths Can Reduce Stress and Anxiety Read More »
When the world around us can feel like it’s spinning out of control, well being experts are united when they say we all just need to take a few deep breaths, exhale, release the tension, and try and regulate ourselves.si
How deep breathing can boost staff productivity Read More »
This episode profiles Sophia Powe, partner and chief marketing communications officer for Myosin Marketing. We explore the novel concept of leading with humanity and empathy in the quest for growth and performance.
CMO Sophia Powe Won’t Choose Between Doing Well and Doing Good Read More »
