Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The Purpose Plot Twist: Why Your Brand’s Secret Weapon Isn’t What You Think Read More »
NEW YORK (AP) — A simple, uncommon ritual starts each staff meeting at Myosin Marketing. When everyone is gathered on Zoom, and before they get to the meat of the agenda, CEO Sean Clayton leads his team through a deep-breathing exercise.
Working Well: the Simple Act of Taking Deep Breaths Can Reduce Stress and Anxiety Read More »
When the world around us can feel like it’s spinning out of control, well being experts are united when they say we all just need to take a few deep breaths, exhale, release the tension, and try and regulate ourselves.si
How deep breathing can boost staff productivity Read More »
This episode profiles Sophia Powe, partner and chief marketing communications officer for Myosin Marketing. We explore the novel concept of leading with humanity and empathy in the quest for growth and performance.
CMO Sophia Powe Won’t Choose Between Doing Well and Doing Good Read More »
Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different directions? In today’s busy work environments, unproductive meetings are as common as hearing “Can you see my screen?” on every call.
In today’s digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace.
How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement Read More »
Imagine you’re crafting the perfect pizza—each ingredient carefully chosen, each flavor meticulously balanced. Suddenly, a crowd bursts in, each person with their own feedbck: “More cheese!” “Less sauce!” “Pineapple? Definitely not!” As a creative professional, feedback can often feel like this—a mix of valuable insights and conflicting opinions that can overwhelm your creative process.
Here’s how the SLICE framework can help you perfect the art of creative feedback Read More »
The digital marketing landscape is experiencing a seismic shift. For years, third-party cookies have been the cornerstone of online advertising, allowing marketers to track user behavior across the web and deliver personalized experiences. However, the future of cookies has been uncertain since Google’s 2020 announcement to phase them out, followed by multiple deadline extensions and, most recently, a surprising reversal of plans.
Cookie-Free and Data-Rich: The Future of Audience Insights Read More »
AUSTIN, Texas, Sept. 4, 2024 /PRNewswire/ — Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving. After a successful eight-month pilot, this values-aligned advertising model is
New brand philanthropy platform unveiled Myosin Marketing, a full-service agency, has introduced a new platform that channels a portion of brands’ media budgets into consumer-directed philanthropic giving.
Agency news you need to know this week Read More »
