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The Purpose Plot Twist: Why Your Brand’s Secret Weapon Isn’t What You Think

Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively. 

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The secret to the most productive meetings may be these simple exercises you do beforehand

Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different directions? In today’s busy work environments, unproductive meetings are as common as hearing “Can you see my screen?” on every call.

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How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement

In today’s digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace.

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Here’s how the SLICE framework can help you perfect the art of creative feedback

Imagine you’re crafting the perfect pizza—each ingredient carefully chosen, each flavor meticulously balanced. Suddenly, a crowd bursts in, each person with their own feedbck: “More cheese!” “Less sauce!” “Pineapple? Definitely not!” As a creative professional, feedback can often feel like this—a mix of valuable insights and conflicting opinions that can overwhelm your creative process.

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Cookie-Free and Data-Rich: The Future of Audience Insights

The digital marketing landscape is experiencing a seismic shift. For years, third-party cookies have been the cornerstone of online advertising, allowing marketers to track user behavior across the web and deliver personalized experiences. However, the future of cookies has been uncertain since Google’s 2020 announcement to phase them out, followed by multiple deadline extensions and, most recently, a surprising reversal of plans.

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Growth Marketing Innovator Myosin Launches Marketing Reimagined, A Revolutionary Platform Turning Ad Dollars Into a Driver of Social Good

AUSTIN, Texas, Sept. 4, 2024 /PRNewswire/ — Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, today announced the launch of Marketing Reimagined, an innovative new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving. After a successful eight-month pilot, this values-aligned advertising model is

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