Meghan McCanney

The Gratitude Flywheel: Why Appreciation Is a Business Strategy, Not a Sentiment

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In a world built on metrics, dashboards, and predictive algorithms, we tend to overvalue what can be measured — and undervalue what can be felt. Yet every brand leader knows, whether consciously or not, that business is still built on something profoundly human: How people experience you. Gratitude is often treated as a soft virtue, […]

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Purpose-Driven Marketing: Ways It Gives Back to Your Brand and Customers Simultaneously

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Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively. 

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The Evolution of Marketing Buzzwords: Finding Balance Between Language and Action

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Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively. 

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The Purpose Plot Twist: Why Your Brand’s Secret Weapon Isn’t What You Think

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Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively. 

The Purpose Plot Twist: Why Your Brand’s Secret Weapon Isn’t What You Think Read More »

Marketing with Heart. Growth with Purpose.
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