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For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.  

Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris — an election that was certified only a week ago without attempts to overthrow the government, thankfully — there was little doubt the country’s mindset would shift somewhat rightward.

While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday deals, this overlooked period isn’t just a marketing lull—it’s your launchpad into Q1. While competitors wind down their holiday campaigns, these engaged consumers arrive

In an era where everything feels just a click away, the constant barrage of digital interactions has left many longing for something tangible — something that feels personal, rooted and close to home. Today’s consumers crave experiences that reflect their communities, values, and local identities. Hyperlocal content, meaning highly localized marketing and storytelling tailored to

NEW YORK (AP) — A simple, uncommon ritual starts each staff meeting at Myosin Marketing. When everyone is gathered on Zoom, and before they get to the meat of the agenda, CEO Sean Clayton leads his team through a deep-breathing exercise.

When the world around us can feel like it’s spinning out of control, well being experts are united when they say we all just need to take a few deep breaths, exhale, release the tension, and try and regulate ourselves.si

This episode profiles Sophia Powe, partner and chief marketing communications officer for Myosin Marketing. We explore the novel concept of leading with humanity and empathy in the quest for growth and performance.

Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different directions? In today’s busy work environments, unproductive meetings are as common as hearing “Can you see my screen?” on every call.

In today’s digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace.

Imagine you’re crafting the perfect pizza—each ingredient carefully chosen, each flavor meticulously balanced. Suddenly, a crowd bursts in, each person with their own feedbck: “More cheese!” “Less sauce!” “Pineapple? Definitely not!” As a creative professional, feedback can often feel like this—a mix of valuable insights and conflicting opinions that can overwhelm your creative process.