Austin, TX-based marketing agency Myosin has unveiled a new platform designed to showcase brands’ philanthropic activities while simultaneously engaging consumers by allowing them to direct brand donations from a pool 250 cause-related non-profit organizations.
According to the agency, the new platform—dubbed Marketing Reimagined— matches brands with audiences that share its values. Consumers then receive mobile messages inviting them to direct a philanthropic donation from the brand to the nonprofit of their choice.
Alternatively, consumers can interact with the brand’s content to gain donation dollars, which they can then distribute to their preferred cause.
The text messages do not have to include the brand’s name, but the donation page shows the brand as the sponsor, ensuring consumers know who is behind the donation.
Consumers who opt-in by facilitating a donation become leads that brands can develop through special offers, content, and messaging.
According to Myosin, an eight-month pilot test found brands receiving 500%-plus lifts in click-through rates, 250% conversion rate increases, and reduced customer acquisition costs.
“For too long, advertising has been centered around brands promoting themselves in a purely transactional way,” said Sean Clayton, Founding Partner and CEO of Myosin. “With Marketing Reimagined, we’re evolving that paradigm, turning ad dollars into instruments of good that allow brands to make real community impact while fostering deeper customer relationships and driving intentional results.”
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