Myosin Marketing, a BIPOC-owned growth marketing agency, is introducing a platform that channels a portion of brands’ media budgets into consumer-directed charity contributions. The platform connects brands with roughly 250 nonprofits and matches them with audiences who share their values. Consumers can receive texts inviting them to direct donations from the brand to a nonprofit cause of their choice
From Generic to Magnetic:The Internal Foundation Missing From Your Brand
Sophia Powe
June 12, 2025
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
