insights
STAY UP-TO-DATE WITH MYOSIN
The Evolution of Marketing Buzzwords: Finding Balance Between Language and Action
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
The Evolution of Marketing Buzzwords: Finding Balance Between Language and Action
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.
Media Buying Briefing: Looks like brand safety’s back on the menu
Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris — an election that was certified only a week ago without
The Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into Revenue
While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday
The EmScore: Turning Marketing Data into Pure Connection
Imagine a world where marketing isn’t about bombarding people with ads, but about creating genuine, heart-stopping connections. Welcome to the EmScore revolution – a radical approach that’s turning traditional marketing on its head and giving brands a secret weapon more powerful than any algorithm.
How to Create Hyperlocal Marketing Content
In an era where everything feels just a click away, the constant barrage of digital interactions has left many longing for something tangible — something that feels personal, rooted and close to
The Purpose Plot Twist: Why Your Brand’s Secret Weapon Isn’t What You Think
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
Working Well: the Simple Act of Taking Deep Breaths Can Reduce Stress and Anxiety
NEW YORK (AP) — A simple, uncommon ritual starts each staff meeting at Myosin Marketing. When everyone is gathered on Zoom, and before they get to the meat of the agenda, CEO Sean
How deep breathing can boost staff productivity
When the world around us can feel like it’s spinning out of control, well being experts are united when they say we all just need to take a few deep breaths, exhale,
CMO Sophia Powe Won’t Choose Between Doing Well and Doing Good
This episode profiles Sophia Powe, partner and chief marketing communications officer for Myosin Marketing. We explore the novel concept of leading with humanity and empathy in the quest for growth and performance.
The secret to the most productive meetings may be these simple exercises you do beforehand
Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different directions? In today’s busy work environments, unproductive meetings are as common as hearing “Can you see
Myosin Marketing Honored in Inc.’s 2024 Power Partners Awards for Empowering Businesses through Conscious Campaigning
Myosin Marketing, a full-service growth marketing accelerator propelling brands to new heights through cutting-edge strategies and conscious business practices, is proud to announce its recognition in the 2024 Inc. Power Partner Awards. This honor is a direct result of the exceptional feedback from Myosin’s clients, celebrating the company’s ability to drive brand growth and do so with heart and purpose.
How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement
In today’s digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and
myosin in the news
newsletter
SUBSCRIBE TO MYOSIN’S GROWTH
HACKING NEWSLETTER
newsletter
