case study
OMNI-CHANNEL AD STRATEGY
GROWTH MARKETING
CREATIVE DIRECTION
AD CREATION
overview
Organized by The Estate of Jean-Michel Basquiat, the King Pleasure online store offers exclusive items linked to a unique exhibition put on by the estate showcasing over 200 never-before-seen and rarely shown works, including paintings, drawings, multimedia presentations, and artifacts. Myosin was tasked with enhancing e-commerce sales using diverse channels and strategies.
duration
6 Months
& counting
initial revenue
$0
impact
- Grew Basquiat’s E-commerce revenue from zero to $100k per month in 6 months.
- Enhanced creative capabilities and drove huge conversion rates through Meta and Google.
- Broadened market reach through multiple advertising channels including linear TV and targeted online video.
- Optimized engagement through SMS, email marketing, and influencer collaborations (Trevor Noah and Spike Lee).
outcomes
Myosin created a very profitable revenue stream for the estate beyond their art sales and exhibitions.
“Myosin consistently went above and
beyond, and I truly appreciate all of
their expertise and resulting success.”
Anthony Cospito
CMO, Jean-Michel Basquiat King Pleasure
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