While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday deals, this overlooked period isn’t just a marketing lull—it’s your launchpad into Q1. While competitors wind down their holiday campaigns, these engaged consumers arrive armed with gift cards, returns, and fresh spending intentions.
From Generic to Magnetic:The Internal Foundation Missing From Your Brand
Sophia Powe
June 12, 2025
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
