our Difference
this is myosin
this is myosin
We’re not just an agency; we’re your strategic partner in the art and science of growth marketing.
We blend data-driven tactics, scientific rigor, and captivating storytelling to accelerate your growth journey. Our expertise spans direct-to-consumer, B2B, entertainment, politics, and social impact, to name a few.
We do more than integrate investment, technology, and emotion in our marketing; we make these elements work seamlessly for you.
WE REDEFINE MARKETING
WE REDEFINE MARKETING
Our full-service marketing accelerator combines data artistry and scientific precision with emotional engagement for transformative growth underpinned by expertise, integrity, and transparency.
data approach
our radical
data approach
EMOTIONAL CODIFICATION SCORE
Myosin’s Emotional Codification Score (EmScore) is a breakthrough way to understand and target audiences. Using advanced analytics, it evaluates content consumption patterns in relation to emotional responses. This approach goes beyond traditional demographic and psychographic targeting, focusing on the emotional triggers of consumer behavior (aka, figuring out what makes people feel a certain way and using that to capture their attention and prompt action).
NEURO-BEHAVIORAL PATTERNS
Our strategy leverages real-time data and Neurofeedback to understand current emotional states and consumption habits of the audience. This method acknowledges that past behaviors may not accurately reflect current or future consumer actions.
Our creative is designed to match and lead the viewer’s emotional journey. This approach gently guides the audience from their current state towards a mindset more conducive to engagement with client messaging and content.
services
tHE mYOSIN EFFECT
At Myosin, we understand that marketing is a complex web, not a straight path. We embrace the interconnectedness of the marketing ecosystem, from paid media to loyalty. Our approach intersects paid, earned, shared, owned, and loyalty media into a cohesive strategy, ensuring these interdependencies drive optimal client success.
media model
our cost-effective
media model
and minimize costs so your ad spend goes further.
Volume-Based Discounts
Leveraging large-scale media purchases, we secure volume-based discounts, reducing overall costs. This approach benefits clients by allowing more ad placements for your budget.
Intelligent Media Selection
Using data-driven insights, we select media platforms and time slots that offer the best value for your money. This means prioritizing channels and times where the target audience is most active and receptive, ensuring cost-effective reach and impact.
Volume-Based Discounts
We employ advanced bidding strategies in programmatic ad buys, using real-time data to bid efficiently. This approach helps acquire ad spaces at lower costs while targeting the most relevant audiences.
Average Client Savings: 42
discover our difference
The Myosin
Impact
- 2023 Media Under Management $102,789,253
- Clients Managed 63
- Average Media Savings 42%
- Revenue Generated For Clients $9.2 BILLION
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