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Mental Health, Media, and Metrics: The Hidden Cost of Attention
Every October, World Mental Health Day asks us to pause and check in. But for those of us in marketing, “pause” has become a luxury few can afford. In fact, advertising consistently ranks among the top five industries for burnout. According to LinkedIn’s Workplace Learning Report, more than half of marketing professionals report feeling “overwhelmed”
Mental Health, Media, and Metrics: The Hidden Cost of Attention
Every October, World Mental Health Day asks us to pause and check in. But for those of us in marketing, “pause” has become a luxury few can afford. In fact, advertising consistently ranks among the top five industries for burnout. According to LinkedIn’s Workplace Learning Report, more than half of marketing professionals report feeling “overwhelmed”
Mental Health, Media, and Metrics: The Hidden Cost of Attention
Every October, World Mental Health Day asks us to pause and check in. But for those of us in marketing, “pause” has become a luxury few can afford. In fact, advertising consistently
When Awareness Becomes Noise: How Brands Pervert the Purpose of Awareness Months
October is overflowing with meaning: Breast Cancer Awareness. Mental Health Awareness. Domestic Violence Awareness. Indigenous Peoples’ Day. ADHD Awareness. Pregnancy and Infant Loss. The calendar fills fast, and so do the feeds.
The Human Operating System: Why Emotional Intelligence Beats Efficiency Every Time
Picture this: You’ve just dropped $50,000 on a video campaign. The production value is flawless, the story is compelling, and the views are pouring in. But your audience isn’t converting. Something feels fundamentally wrong—your brand feels disconnected, unfamiliar, like it’s speaking in someone else’s voice.
The Hidden Revenue Killer:When Your Videos Become Brand Saboteurs (And How To Fix It)
Picture this: You’ve just dropped $50,000 on a video campaign. The production value is flawless, the story is compelling, and the views are pouring in. But your audience isn’t converting. Something feels fundamentally wrong—your brand feels disconnected, unfamiliar, like it’s speaking in someone else’s voice.
From Generic to Magnetic:The Internal Foundation Missing From Your Brand
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
What Four Days in Total Darkness Taught Me About Leadership
I arrived at the retreat center, a humble space tucked along the volcanic shores of Lake Atitlán, Guatemala, on the edge of exhaustion. I had been running. Running from noise, running toward something I couldn’t quite name. Life had been loud, even in its silence. Emails. Strategies. Meetings. Decisions. The endless hum of what’s next.
Purpose-Driven Marketing: Ways It Gives Back to Your Brand and Customers Simultaneously
Brand purpose isn’t just another entry in your marketing playbook—it’s a fundamental business imperative. As markets evolve and consumer expectations shift, the question has changed from whether to adopt a purpose-driven approach to how to implement one effectively.
Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.
Media Buying Briefing: Looks like brand safety’s back on the menu
Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris — an election that was certified only a week ago without
The Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into Revenue
While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday
The EmScore: Turning Marketing Data into Pure Connection
Imagine a world where marketing isn’t about bombarding people with ads, but about creating genuine, heart-stopping connections. Welcome to the EmScore revolution – a radical approach that’s turning traditional marketing on its head and giving brands a secret weapon more powerful than any algorithm.
How to Create Hyperlocal Marketing Content
In an era where everything feels just a click away, the constant barrage of digital interactions has left many longing for something tangible — something that feels personal, rooted and close to
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